Monday, December 31, 2007

Top Topic of Tweens and Teens on the Internet Social Scene is School!

Tweens and Teens are replacing passive television watching during off school hours with online social networking according to a study conducted by Grunwald Associates LLC in cooperation with the National School Boards Association and underwritten by Microsoft, News Corporation and Verizon. The study was made up of three surveys including online surveys of 1,277 nine to 17-year-old students and 1,039 parents, along with telephone interviews with 250 school district administrators who make decisions on school policies regarding the Internet.

Interesting findings of the report include:
  • 71 percent say they use social networking tools at least weekly.
  • More than one in five online students (21 percent) say they post comments on message boards every day; four out of 10 (41 percent) say they do so at least once a week.
  • Students report that one of the most common topics of conversation on the social networking scene is education.
  • One in six (16 percent) say they use online tools to create and share compositions that are more sophisticated than simple art or stories, including virtual objects, such as puzzles, houses, clothing and games.
  • Nearly one in 10 (9 percent) submit articles to sites at least weekly or create polls, quizzes or surveys online.
The report can be seen at the National School Board Association Website
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